Similar to referral contests, sweepstakes are also great options for creating buzz around your online business, but they key element of a sweepstake is that the winner is chosen at random. However, a sweepstakes contestant can improve their chances by “earning” extra entries in different ways, including:
Sweepstakes can also be used just to increase the loyalty of your customers.
|Instant Rewards||Goal-based Rewards||Referral contests||Sweepstakes|
|Your Expenses||Free to Low||Low||High||Medium to High|
|Expected traffic||Average||Average||High||Medium to High|
|Top Benefit||Easy to start and maintain||Complete control of ROI||Best way to reach "superconnectors"||One-time promotional tool|