Referral contests are our most exciting option for creating buzz around your promotion. Intended for high-value promotions, like hot new devices or gift cards, referral contests are widely regarded by referral marketing experts as the most effective way to reach “superconnectors”, or influencers who are able to refer hundreds or thousands of their friends and contacts. By increasing the value of your prize, you’ll make it more irresistible and drive even more traffic to your website.
|Instant Rewards||Goal-based Rewards||Referral contests||Sweepstakes|
|Your Expenses||Free to Low||Low||High||Medium to High|
|Expected traffic||Average||Average||High||Medium to High|
|Top Benefit||Easy to start and maintain||Complete control of ROI||Best way to reach "superconnectors"||One-time promotional tool|