Importance of Channels
When it comes to referral marketing, many may remember the phrase “the bigger, the better” – in this case, the more customers you reach, the more effective the campaign. But marketing isn’t always about numbers, and it’s quite easy to get lost in them.
Your business may have the ideal referral marketing program set up with the required channels, yet not reach target customers in spite of the huge number of social media users.
Keeping this issue in mind, InviteBox has now added the options of sending direct referrals via sharing channels WhatsApp and Facebook messenger. We thought that since there is nothing more genuine than a personalized message to a close friend, honestly recommending a favorite product, this feature should definitely be added to our program. To use this feature, simply activate your desired sharing channel (or both) and allow your customers to write their own message alongside the referral link.
The Problem with Feeds
Think about it. How many times have you mindlessly scrolled through Facebook, not even paying attention to the feed? Your friends may be offering you excellent products, yet you skip their posts due to lack of concentration or interest. Or more so, how many times have certain posts been absent from your timeline completely due to specific feed organization and website changes?
As well as increasing the likelihood of the referral being noticed, direct messages are also a good way to encourage those customers who may be more shy about posting public referrals and prefer to recommend things privately.
Optimize Your Channels
According to recent numbers , there are over 1.2 billion active WhatsApp users in the world. To put that into perspective, that is nearly one sixth of the whole world’s population! Approximately the same number is reported for Facebook messenger, making the two channels together incredibly powerful.
Considering the huge user base of both channels, it would be a shame not to use it as an incentive for direct marketing. Sure, using Social Media sites is a great way of encouraging people to engage in referral marketing, but combining this with a more private, intimate way of connecting with potential customers is only a step forward in building your desired client base. If it’s comfortable for the customer, it’s comfortable for the company. Don’t miss out on our new social channels, and make sure to get the most out of modern messaging!