When you look at incredibly successful companies such as Uber, Dropbox and Airbnb, it is so easy to forget that they were once obscure startups without any following or revenue to talk about. How did these companies become the force they are today? Two words – referral marketing. Referral marketing is a strategy that really […]
Referral marketing is really a very simple marketing strategy. If your customers like your product or service, naturally you would expect them to recommend you to their family or friends – perhaps there’s someone they know who requires a product or a service such as the one you sell. But that rarely happens, unless a […]
Referral marketing is the art of turning your customers into becoming your most zealous promoters by offering them the right kind of incentives, rewards and discounts. People are likely to buy a product or hire a service if it has been recommended to them by someone they know and trust. A great referral program is […]