Tag: refer a friend

7 Terms You Should Know Before Setting Up Your First Online Referral Program   Creating an online referral program seems fairly straightforward. Once it’s launched, however, it’s out of your hands, and you may have to learn fast in order to keep your customers happy. Before launching your program, make sure you know what you’re […]

Dropbox Dropbox ran an exceptionally well thought and executed referral campaign. Drew Houston, the Dropbox founder and CEO gave a talk about customer development tactics they tried and what worked for them. It’s an enlightening talk and I highly recommend watching it, but here are some selected facts: Despite hiring top talent to do it, they couldn’t […]