Referral marketing is really a very simple marketing strategy. If your customers like your product or service, naturally you would expect them to recommend you to their family or friends – perhaps there’s someone they know who requires a product or a service such as the one you sell.
But that rarely happens, unless a customer is someone who knows you well, or is a big supporter, they are unlikely to take it upon themselves to promote your business to other people, of their own accord. For example, a customer might ask you – “What’s in it for me, why should I go through all the trouble of telling my colleagues or friends about your business? Sure, I liked your business, but why should I care about you after I get what I need?”
So, what can you do to change this behavior so that your customers get involved in what you have to sell? How do you get them to recommend you to their family and friends? How do you answer the question – What’s in it for me?
By offering them incentives. Your customers need to be encouraged to refer your business to others. You can do that by offering them the right kind of incentives – that’s what a modern day referral program does. A referral program is all about rewarding your customers for referring other customers to you. A great referral software program is one that turns your customers into your most zealous promoters.
Here are two secrets to running successful referral campaigns…
#1: Rewards: When your customers recommend your business to their friends and family, your referral program should instantly and automatically reward them with incentives such as discounts, points, etc. So, when a customer wins a certain number of points, they qualify for highly desirable rewards; which motivates them to do their best for your business.
#2: Recognition: A surprisingly large number of people value recognition higher than money or financial profit. One of the simplest things you can do is to send a thank-you note to your customers for referring your business to others. Your referral software program handles this automatically for you.
Referral Software Programs – Tools that Maximize Referral Marketing
Back in the past, referrals were based largely on word-of-mouth. Now, word-of-mouth referrals are nothing to be sniffed at – they are still one of the most effective ways to promote a business. But the fact is, most people only talk to a handful of others on a day-to-day basis. Word-of-mouth alone cannot be enough to grow a business.
That’s why online referral software programs such as InviteBox are so useful. InviteBox is fun, fast and easy to use, and helps your business transcend the limitations of word-of-mouth referrals. Using InviteBox, you can add a referral program to your website in just a few minutes and set the rules of your own unique referral program. Just copy and paste the InviteBox widget code into your web page(s), and everything else is done by the InviteBox software.