Referral program types

Come up with a reward idea for your referral program

The single most important ingredient of a great referral campaign is providing the proper incentive to participate. For this reason we strongly recommend to first come up with a compelling reward idea. Once it is selected, the rest is mere technical details.

Here are some examples to get you started:

  1. E-commerce stores can offer discount coupons and small giveaways for sharing information that may attract people to the store (e.g. hot deals, special offers, unique products etc).
  2. SaaS providers can unlock advanced features or just increase usage limits for those who invite people (e.g. Dropbox achieved perfect results with its referral campaign by offering free additional storage as a reward).
  3. Perhaps you are blogger? Or maybe musician? InviteBox will help you too. Just try to offer some hidden content as a reward, poll results or the latest music track that isn't otherwise accessible will be fine.

InviteBox lets you reward users in the following ways:





Instant reward

Reward your customers immediately as they share your link via their social channels.

Works best if you can offer valuable perks to the users at a low cost to yourself. E.g.: digital content (music, e-book downloads), access to extra features or increased usage limits, small discounts.

Learn More





Goal-based rewards

Reward the customer for bringing in a set number of referrals.

Gives you full control over ROI at the expense of putting a higher strain on participating customers.

Suitable for referral programs with high-value bonuses.

Learn More





Referral contest

Reward the customer (or several customers) who brings the most referrals over a certain period.

Suitable for both large one-time promo actions with expensive prizes and smaller recurring sweepstakes.

Learn More





Sweepstakes and Giveaways

Reward the customer (or customers) randomly over a certain period. Their chances of winning are proportional to the number of entries they earn (for social posts, conversions etc.).

Suitable for both large one-time promo actions with expensive prizes and smaller recurring sweepstakes.

Learn More