How it works
Come up with a reward idea for your referral program
The single most important ingredient of a great referral campaign is providing the proper incentive to participate. For this reason we strongly recommend to first come up with a compelling reward idea. Once it is selected, the rest is mere technical details.
Here are some examples to get you started:
- E-commerce stores can offer discount coupons and small giveaways for sharing information that may attract people to the store (e.g. hot deals, special offers, unique products etc).
- SaaS providers can unlock advanced features or just increase usage limits for those who invite people (e.g. Dropbox achieved perfect results with its referral campaign by offering free additional storage as a reward).
- Perhaps you are blogger? Or maybe musician? InviteBox will help you too. Just try to offer some hidden content as a reward, poll results or the latest music track that isn't otherwise accessible will be fine.
InviteBox lets you reward users in the following ways:
Referral program with instant rewards
Reward your customers immediately as they share your link via their social channels. This type of referral program is the easiest to integrate and, more importantly, the easiest for the users to understand and participate.
Instant rewards work best for the sites that can offer valuable perks to the users at a low cost for themselves. For example: digital content (music, e-book downloads), access to extra features or increased usage limits in SaaS, small discounts in e-commerce.
Reward mechanisms
InviteBox equips you with multiple options for instantly delivering a reward to the user once they have shared your link.
Coupon or promo codes
Upload a batch of codes and InviteBox will automatically distribute to all participants.
File to download
Reward your users with e-books, music tracks, psd or any other files they may consider valuable.
Access to locked areas / features
Lock some areas of your site and provide access in exchange of a post to social networks.
Execute JavaScript code
If none of the predefined options are suitable you can implement your own reward action in JavaScript.
Referral program with goal-based rewards
In this type of referral program the customer is offered a reward for achieving a specific goal set in terms of number of referrals brought in. You can define referral either as simply a visitor to your site or a visitor that went on to become a customer or converted otherwise.
Goal-based rewards give you a complete control over ROI since you can define the referral goal in such a way that its value exceeds the cost of the reward. However, referral programs based on goal-based rewards put a higher strain on the customers to understand and participate and hence tend to be less dynamic than those based on instant rewards.
Reward mechanisms
InviteBox automatically delivers your rewards to all users via email just after their goal set is completed. If you’d like to contact them manually it’s also possible as you’ll have the full access to contact data of all participants.
Using our API you could setup your own reward mechanism on your side and InviteBox call it when it’s time to reward users.
Referral contests
In a referral contest promotion, customers compete with each other on the number of referrals. Similarly to referral rewards-based program, a referral can be defined as a visit or conversion, but there is no fixed number goal. Instead, at the end of a specified period winners are selected based on the number of referrals brought in.
Referral contests require a valuable prize and proper marketing support to ensure a significant number of simultaneous participants, but when used correctly they are a powerful brand promotion tool.
InviteBox helps to remove the main pain of every referral contest – tracking results and gathering data.
Reward mechanisms
InviteBox automatically can deliver your rewards to all winners via email when the contest is finished. If you’d like to contact them manually it’s also possible as you’ll have the full access to contact data of all participants.
Using our API you could setup your own reward mechanism on your side and InviteBox call it when it’s time to reward users.
Sweepstakes and Giveaways
In this type of promotion winners are drawn by luck. The chances of
winning are proportional to the number of entries they earn over a
certain period. Optionally additional entries can be earned for social
posts, attracting new visitors, conversions on your website etc.
Sweepstakes and giveaways require a valuable prize and suit for almost any type of online business.
