Tag archives: referral marketing

6 Secrets to Running Highly Effective Referral Campaigns

6 Secrets to Running Highly Effective Referral Campaigns

Referral marketing is the art of turning your customers into becoming your most zealous promoters by offering them the right kind of incentives, rewards and discounts. People are likely to buy a product or hire a service if it has been recommended to them by someone they know and trust. A great referral program is one that not only encourages buyers to become promoters of the business, but also makes them willing to spend more money and buy more of your products or service.

Here are 6 secrets to running highly effective referral campaigns…
Secret #1: Be really good at ...

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Referral Marketing – What’s In It For Me?

Referral Marketing – What’s In It For Me?

Referral marketing is really a very simple marketing strategy. If your customers like your product or service, naturally you would expect them to recommend you to their family or friends – perhaps there’s someone they know who requires a product or a service such as the one you sell.

But that rarely happens, unless a customer is someone who knows you well, or is a big supporter, they are unlikely to take it upon themselves to promote your business to other people, of their own accord. For example, a customer might ask you – “What’s in it for me, why ...

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Referral Marketing Success Stories – Uber, Dropbox and Airbnb

Referral Marketing Success Stories – Uber, Dropbox and Airbnb

When you look at incredibly successful companies such as Uber, Dropbox and Airbnb, it is so easy to forget that they were once obscure startups without any following or revenue to talk about. How did these companies become the force they are today?

Two words – referral marketing. Referral marketing is a strategy that really works and it is something you need to use in your business. Let’s analyze the referral campaigns used by Uber, Dropbox and Airbnb and find out if there are any lessons to be learned from them.

Uber

Remember the time not so long ago when ...

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