Tag archives: referral campaigns

6 Secrets to Running Highly Effective Referral Campaigns

6 Secrets to Running Highly Effective Referral Campaigns

Referral marketing is the art of turning your customers into becoming your most zealous promoters by offering them the right kind of incentives, rewards and discounts. People are likely to buy a product or hire a service if it has been recommended to them by someone they know and trust. A great referral program is one that not only encourages buyers to become promoters of the business, but also makes them willing to spend more money and buy more of your products or service.

Here are 6 secrets to running highly effective referral campaigns…
Secret #1: Be really good at ...

Continue reading

Referral Marketing – What’s In It For Me?

Referral Marketing – What’s In It For Me?

Referral marketing is really a very simple marketing strategy. If your customers like your product or service, naturally you would expect them to recommend you to their family or friends – perhaps there’s someone they know who requires a product or a service such as the one you sell.

But that rarely happens, unless a customer is someone who knows you well, or is a big supporter, they are unlikely to take it upon themselves to promote your business to other people, of their own accord. For example, a customer might ask you – “What’s in it for me, why ...

Continue reading

Referral Marketing Success Stories – Uber, Dropbox and Airbnb

Referral Marketing Success Stories – Uber, Dropbox and Airbnb

When you look at incredibly successful companies such as Uber, Dropbox and Airbnb, it is so easy to forget that they were once obscure startups without any following or revenue to talk about. How did these companies become the force they are today?

Two words – referral marketing. Referral marketing is a strategy that really works and it is something you need to use in your business. Let’s analyze the referral campaigns used by Uber, Dropbox and Airbnb and find out if there are any lessons to be learned from them.

Uber

Remember the time not so long ago when ...

Continue reading

7 Terms You Should Know Before Setting Up Your First Online Referral Program

7 Terms You Should Know Before Setting Up Your First Online Referral Program

7 Terms You Should Know Before Setting Up Your First Online Referral Program


Creating an online referral program seems fairly straightforward. Once it's launched, however, it's out of your hands, and you may have to learn fast in order to keep your customers happy. Before launching your program, make sure you know what you're doing! A great place to start? Make sure you're familiar with these 7 key terms before setting up your online referral program.

Referrer: The customer who refers your products or services--that is, the existing customer who is benefiting from your referral program ...

Continue reading

What Exactly is an Online Referral Program? Defining the Concept to Ensure Success

What Exactly is an Online Referral Program? Defining the Concept to Ensure Success


If you're thinking about setting up an online referral program, the first critical step in ensuring your success is defining exactly what an online referral program is. Understanding the ins and outs of the concept will help you create a referral program that will work perfectly for your business. If you're ready to dive into referral marketing, this is the place to start.

An online referral program is a program that uses your existing customers to help spread the word about your business. Chances are, you have a number of happy customers who have used your business several ...

Continue reading

Top 10 Referral Campaign Incentives

Top 10 Referral Campaign Incentives

Top 10 Referral Campaign Incentives


Is your referral campaign dragging a bit? Looking to add energy, excitement and more participants? Below is our Top 10 Referral Campaign Incentives aimed to do just that. (From least to most expensive)

  1. Theater or Movie Theater Passes Who doesn't like to go out and be entertained? These will be sure to make winners smile! (And give more referrals!)
  2. Gift Cards to Coffee/Yogurt/Smoothie retailers (Starbucks, Jamba Juice, Pinkberry) Many people enjoy an occasional (or more than occasional!) visit to these businesses, and are more likely to give referrals to obtain gift cards ...

Continue reading

10 Referral Reward Ideas

10 Referral Reward Ideas

Do You Know the Top 10 Rewards You Should Be Giving Out to Your Customers?

If you’re like most business owners, you’re always looking for new ways to market your product or service. If you’ve been in business for some time, you know that most advertising will yield returns under 5%. Some forms of advertising will even yield results under 1%. Though most business owners understand that marketing is a numbers game; when they learn about the dramatic conversions some businesses get with other methods; it’s only natural to want a piece of that pie. In ...

Continue reading

Three reward qualities that make customers fall in love with your referral program

Three reward qualities that make customers fall in love with your referral program

A properly chosen reward is at the core of any successful referral program. But not all rewards are made equal. While some can make your customers promote you with an almost worrisome zeal, other might downright offend them. A reward that will make your customer fall in love with your referral program must possess 3 qualities: it must be valuable, relevant and attainable.

Valuable means the customer must perceive the reward as having significant value. This one is rather obvious.

Relevant means that what you offer as a reward must bear some connection to the relationship between customer and the ...

Continue reading

Three remarkable referral campaigns to take inspiration from

Three remarkable referral campaigns to take inspiration from

Dropbox 

Dropbox ran an exceptionally well thought and executed referral campaign. Drew Houston, the Dropbox founder and CEO gave a talk about customer development tactics they tried and what worked for them. It's an enlightening talk and I highly recommend watching it, but here are some selected facts:

  • Despite hiring top talent to do it, they couldn't manage to get a positive ROI from their AdWords campaign
  • They created a referral program with 2-sided incentive: anyone who invites a friend would get extra storage space and so would their friend
  • It permanently increased signups by 60%
  • 35% of ...

Continue reading