A properly chosen reward is at the core of any successful referral program. But not all rewards are made equal. While some can make your customers promote you with an almost worrisome zeal, other might downright offend them. A reward that will make your customer fall in love with your referral program must possess 3 qualities: it must be valuable, relevant and attainable.
Valuable means the customer must perceive the reward as having significant value. This one is rather obvious.
Relevant means that what you offer as a reward must bear some connection to the relationship between customer and the ...
