Tag archives: refer a friend

7 Terms You Should Know Before Setting Up Your First Online Referral Program

7 Terms You Should Know Before Setting Up Your First Online Referral Program

7 Terms You Should Know Before Setting Up Your First Online Referral Program


Creating an online referral program seems fairly straightforward. Once it's launched, however, it's out of your hands, and you may have to learn fast in order to keep your customers happy. Before launching your program, make sure you know what you're doing! A great place to start? Make sure you're familiar with these 7 key terms before setting up your online referral program.

Referrer: The customer who refers your products or services--that is, the existing customer who is benefiting from your referral program ...

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Three remarkable referral campaigns to take inspiration from

Three remarkable referral campaigns to take inspiration from

Dropbox 

Dropbox ran an exceptionally well thought and executed referral campaign. Drew Houston, the Dropbox founder and CEO gave a talk about customer development tactics they tried and what worked for them. It's an enlightening talk and I highly recommend watching it, but here are some selected facts:

  • Despite hiring top talent to do it, they couldn't manage to get a positive ROI from their AdWords campaign
  • They created a referral program with 2-sided incentive: anyone who invites a friend would get extra storage space and so would their friend
  • It permanently increased signups by 60%
  • 35% of ...

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