Tag archives: marketing

How to drive traffic to your referral program [part 2]

How to drive traffic to your referral program [part 2]

In the previous post we discussed the basic guidelines for promoting your referral program to the customers. But no best practice or creative idea stands on its own. Capturing its full potential will most likely take you at least a few rounds of measurement and optimizations. 

If you are using InviteBox, you can rely on the two metrics we provide for that: “Widget impressions per pageview” and “Posts per widget impression”. 

The former indicates how likely the users are to open the widget after viewing the page that contains it. If the InviteBox button is a part of your referral ...

Continue reading

How to drive traffic to your referral program [part 1]

How to drive traffic to your referral program [part 1]

Referral programs are an inexpensive and scalable way to attract more customers to your business. In the right hands and in combination with the right product a referral program can even become its main engine of growth. But they are by no means a secret sauce that can be simply thrown in and suddenly make your traffic skyrocket. Nothing is, despite what countless marketing gurus tell us via their long copy websites. 

Any  successful referral program is a result of careful planning, design and iterative tuning. This post is the first in an upcoming series that will cover referral program ...

Continue reading

Turbocharging word of mouth

Word of mouth - the real stuff

Any marketing pro will tell you that all advertising, press coverage, SEO and the like is just a temporary aid for those who have fat budgets to burn. The real thing you should always be after, small or big, is word of mouth - happy customers spreading the word about you.

The reasons for this are pretty apparent. Are you more likely to trust a recommendation from a newspaper or someone you know personally? Which is more efficient: shooting an ad in the space hoping it will be noticed by your potential client or a ...

Continue reading