Tag archives: best practices

Top 10 Referral Campaign Incentives

Top 10 Referral Campaign Incentives

Top 10 Referral Campaign Incentives


Is your referral campaign dragging a bit? Looking to add energy, excitement and more participants? Below is our Top 10 Referral Campaign Incentives aimed to do just that. (From least to most expensive)

  1. Theater or Movie Theater Passes Who doesn't like to go out and be entertained? These will be sure to make winners smile! (And give more referrals!)
  2. Gift Cards to Coffee/Yogurt/Smoothie retailers (Starbucks, Jamba Juice, Pinkberry) Many people enjoy an occasional (or more than occasional!) visit to these businesses, and are more likely to give referrals to obtain gift cards ...

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5 B2B Customer Referral Program Dos And Don'ts

5 B2B Customer Referral Program Dos And Don'ts

In our previous blog post we gave you 5 tips that you can use to make your customer referral program more successful. Today we would like to present you with 5 customer referral programs  do’s and dont’s.

Don’t ask your customers for a referral

Start small, with simple questions. Ask them to read and comment on a recent blog post or to rate your product on the website. When they are ready, present your customers with the option to provide a referral. Your customers won’t be scared off by premature referral requests, and you won’t ...

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Three reward qualities that make customers fall in love with your referral program

Three reward qualities that make customers fall in love with your referral program

A properly chosen reward is at the core of any successful referral program. But not all rewards are made equal. While some can make your customers promote you with an almost worrisome zeal, other might downright offend them. A reward that will make your customer fall in love with your referral program must possess 3 qualities: it must be valuable, relevant and attainable.

Valuable means the customer must perceive the reward as having significant value. This one is rather obvious.

Relevant means that what you offer as a reward must bear some connection to the relationship between customer and the ...

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How to drive traffic to your referral program [part 2]

How to drive traffic to your referral program [part 2]

In the previous post we discussed the basic guidelines for promoting your referral program to the customers. But no best practice or creative idea stands on its own. Capturing its full potential will most likely take you at least a few rounds of measurement and optimizations. 

If you are using InviteBox, you can rely on the two metrics we provide for that: “Widget impressions per pageview” and “Posts per widget impression”. 

The former indicates how likely the users are to open the widget after viewing the page that contains it. If the InviteBox button is a part of your referral ...

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How to drive traffic to your referral program [part 1]

How to drive traffic to your referral program [part 1]

Referral programs are an inexpensive and scalable way to attract more customers to your business. In the right hands and in combination with the right product a referral program can even become its main engine of growth. But they are by no means a secret sauce that can be simply thrown in and suddenly make your traffic skyrocket. Nothing is, despite what countless marketing gurus tell us via their long copy websites. 

Any  successful referral program is a result of careful planning, design and iterative tuning. This post is the first in an upcoming series that will cover referral program ...

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