Category archives: Tutorials

Referral program design and implementation tutorials.

10 Referral Reward Ideas

10 Referral Reward Ideas

Do You Know the Top 10 Rewards You Should Be Giving Out to Your Customers?

If you’re like most business owners, you’re always looking for new ways to market your product or service. If you’ve been in business for some time, you know that most advertising will yield returns under 5%. Some forms of advertising will even yield results under 1%. Though most business owners understand that marketing is a numbers game; when they learn about the dramatic conversions some businesses get with other methods; it’s only natural to want a piece of that pie. In ...

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5 B2B Customer Referral Program Dos And Don'ts

5 B2B Customer Referral Program Dos And Don'ts

In our previous blog post we gave you 5 tips that you can use to make your customer referral program more successful. Today we would like to present you with 5 customer referral programs  do’s and dont’s.

Don’t ask your customers for a referral

Start small, with simple questions. Ask them to read and comment on a recent blog post or to rate your product on the website. When they are ready, present your customers with the option to provide a referral. Your customers won’t be scared off by premature referral requests, and you won’t ...

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5 Tips for a Successful Customer Referral Program

5 Tips for a Successful Customer Referral Program

After a two year silence, we are finally ready to bring our blog back to life! We were away for so long, that you might think that we were out of business, but it's not true - we are still alive and kicking. To make up for all that lost time, we would like to present you with 5 useful tips to make your customer referral program successful.

It’s all about Timing

Timing is everything. If your asking for a referral, you're asking for sale. Wait until you have developed a relationship with your costumer. Then ask your ...

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Three reward qualities that make customers fall in love with your referral program

Three reward qualities that make customers fall in love with your referral program

A properly chosen reward is at the core of any successful referral program. But not all rewards are made equal. While some can make your customers promote you with an almost worrisome zeal, other might downright offend them. A reward that will make your customer fall in love with your referral program must possess 3 qualities: it must be valuable, relevant and attainable.

Valuable means the customer must perceive the reward as having significant value. This one is rather obvious.

Relevant means that what you offer as a reward must bear some connection to the relationship between customer and the ...

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How to get 30k referrals in less than two weeks. Lessons from IndiaPlaza

How to get 30k referrals in less than two weeks. Lessons from IndiaPlaza

At last we have found time to show you some great examples of referral contests that were powered by InviteBox. The hero of the hour is Indiaplaza – India's leading shopping site. They have already carried out two contests and now we are able to share their experience with you.

The first contest offered three hottest iPads of the 3rd generation as giveaways. The rules were simple – you just needed to share the contest with your friends and to bring at least 3 of them to register to that promotion.

Indiaplaza team designed a nice looking page for the contest ...

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How to drive traffic to your referral program [part 2]

How to drive traffic to your referral program [part 2]

In the previous post we discussed the basic guidelines for promoting your referral program to the customers. But no best practice or creative idea stands on its own. Capturing its full potential will most likely take you at least a few rounds of measurement and optimizations. 

If you are using InviteBox, you can rely on the two metrics we provide for that: “Widget impressions per pageview” and “Posts per widget impression”. 

The former indicates how likely the users are to open the widget after viewing the page that contains it. If the InviteBox button is a part of your referral ...

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How to drive traffic to your referral program [part 1]

How to drive traffic to your referral program [part 1]

Referral programs are an inexpensive and scalable way to attract more customers to your business. In the right hands and in combination with the right product a referral program can even become its main engine of growth. But they are by no means a secret sauce that can be simply thrown in and suddenly make your traffic skyrocket. Nothing is, despite what countless marketing gurus tell us via their long copy websites. 

Any  successful referral program is a result of careful planning, design and iterative tuning. This post is the first in an upcoming series that will cover referral program ...

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