Category archives: News

Great News! New Features

Great News!  New Features

I wanted to let everyone know that we have some new features we have added on the wysiwyg editors.  Look for the small folder icon on the right top corner of the "Insert" button popup.  This icon will allow you to add pictures from the files on your computer.  You will not need a picture with a url anymore.  Also, check out the new "Font Size" and "Font Family" buttons that will allow you to change the font sizes and types easily.  Next, we have added two buttons with the letter "A" on them.  These are for changing the text ...

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Great News! New Address Book Importer

Trumpets blaring, confetti falling:) The programming Department is pleased to announce that we are going live with the new email sharing button with address book importer today! You will notice the new yellow icon on the widget and in the InviteBox Dashboard. We have done extensive testing on this, but we are human so we ask that if you experience any issues with this feature or any other, please let us know. Thanks so much and have a Great Day!

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InviteBox Summer Overhaul

InviteBox Summer Overhaul



We wanted to give you a quick rundown on the latest developments with InviteBox. Hope you don’t mind!

Instead of using the summertime to have some rest like most normal people do, we made a grand push to improve InviteBox both for you and, more importantly, for your customers. Here are the updates we have made so far: 



New and Better Widget UI and UX

As our vision of an ideal referral program widget matured thanks to your fantastic feedback, we were able to invest more effort into crafting a better visual design and more appropriate end-user workflow. We ...

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Are you measuring the results of your marketing efforts?

Are you measuring the results of your marketing efforts?

Please don't be offended, but I have to ask this. Are you measuring the results of your marketing efforts?

The fact that you must measure the results your various tactics are producing is usually the first thing you learn when you decide to educate yourself about internet marketing. This truth is told and retold to the point where you can get an impression that installing Google Analytics code on your site will somehow bring you more visitors. And yet, I regularly come across evidence that it still manages to escape the attention of some people. So even though it ...

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Three remarkable referral campaigns to take inspiration from

Three remarkable referral campaigns to take inspiration from

Dropbox 

Dropbox ran an exceptionally well thought and executed referral campaign. Drew Houston, the Dropbox founder and CEO gave a talk about customer development tactics they tried and what worked for them. It's an enlightening talk and I highly recommend watching it, but here are some selected facts:

  • Despite hiring top talent to do it, they couldn't manage to get a positive ROI from their AdWords campaign
  • They created a referral program with 2-sided incentive: anyone who invites a friend would get extra storage space and so would their friend
  • It permanently increased signups by 60%
  • 35% of ...

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On "select all"

We keep being asked to add a "select all" function to the contact selection step. So far I managed to get away with laughing it off, but looks like the time has come for a serious answer.

Not having "select all" was a conscious decision and it's not going to be reconsidered.

I was planning to write a long post explaining how this would be encouraging suboptimal marketing practices and what arguably unsolvable technical problems it would introduce. But then I realized there's just one issue with it that really matters and that we wouldn't be able ...

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Instant rewards - the power of simplicity

Instant rewards - the power of simplicity

Here at InviteBox the question we ask ourselves daily is not what else we can add, but what else we can throw away. And no, this is not because we are trying to follow the trend and mimic one well-known company like everyone in the web business seems to be doing recently.

We do this because the very purpose of InviteBox is to remove every little bit of effort on the user's path to recommending our client's product to their friends. So less (interactions/distractions) is literally more (leads) in our case. This is why more often than ...

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Turbocharging word of mouth

Word of mouth - the real stuff

Any marketing pro will tell you that all advertising, press coverage, SEO and the like is just a temporary aid for those who have fat budgets to burn. The real thing you should always be after, small or big, is word of mouth - happy customers spreading the word about you.

The reasons for this are pretty apparent. Are you more likely to trust a recommendation from a newspaper or someone you know personally? Which is more efficient: shooting an ad in the space hoping it will be noticed by your potential client or a ...

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