Archives Feb. 27, 2016

5 Biggest Referral Marketing Mistakes

5 Biggest Referral Marketing Mistakes

You know what you should do to run a successful referral marketing campaign. But what shouldn't you do? Here are five of the biggest mistakes of referral marketing and tips for avoiding them.

  1. Failure to Plan. Just as with any other aspect of your business, your referral marketing won't get the best results unless you strategize before leaping in. Consider who you're targeting, how to best reach these customers, and how your referral marketing strategy supports your overall business goals.
  2. Weak Incentives. A cheesy, insulting offer may irritate people rather than motivating them. Giveaways, offers, and other ...

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