Archives Feb. 7, 2016

The Art of War: What Sun Tzu Can Teach Businesses About Online Referral Marketing

The Art of War: What Sun Tzu Can Teach Businesses About Online Referral Marketing


French author Andre Maurios once said "Business is a combination of war and sport." He was absolutely right. Your marketing strategy has to be capable of surviving on the battlefield of your industry... and thanks to the internet and the boom of social media - that playing field is larger than ever before. This is why your growth marketing campaigns must be even smarter, even better than the rest. Scholars have spent decades pulling these very lessons from the works of Sun Tzu's The Art of War and his words have been credited by everyone from presidential hopeful Donald Trump ...

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