Archives Jan. 30, 2016

6 Strategies to Avoid in Referral Marketing

6 Strategies to Avoid in Referral Marketing

6 Strategies to Avoid in Referral Marketing


Referral marketing is a great strategy for many businesses. It allows you to use your existing clients to generate future business, building their loyalty and increasing your customer base at the same time. Unfortunately, many referral marketing programs are poorly designed. They end up underutilized, ineffective, or simply failing altogether. Avoiding some of the biggest no-nos of referral marketing, however, will help you build a program that will work for everyone involved.

Mistake 1: Making the referral process difficult or hard to find. Ideally, you want your referral program to be easy for ...

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