Archives January 2016

6 Strategies to Avoid in Referral Marketing

6 Strategies to Avoid in Referral Marketing

6 Strategies to Avoid in Referral Marketing


Referral marketing is a great strategy for many businesses. It allows you to use your existing clients to generate future business, building their loyalty and increasing your customer base at the same time. Unfortunately, many referral marketing programs are poorly designed. They end up underutilized, ineffective, or simply failing altogether. Avoiding some of the biggest no-nos of referral marketing, however, will help you build a program that will work for everyone involved.

Mistake 1: Making the referral process difficult or hard to find. Ideally, you want your referral program to be easy for ...

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Top 10 Referral Campaign Incentives

Top 10 Referral Campaign Incentives

Top 10 Referral Campaign Incentives


Is your referral campaign dragging a bit? Looking to add energy, excitement and more participants? Below is our Top 10 Referral Campaign Incentives aimed to do just that. (From least to most expensive)

  1. Theater or Movie Theater Passes Who doesn't like to go out and be entertained? These will be sure to make winners smile! (And give more referrals!)
  2. Gift Cards to Coffee/Yogurt/Smoothie retailers (Starbucks, Jamba Juice, Pinkberry) Many people enjoy an occasional (or more than occasional!) visit to these businesses, and are more likely to give referrals to obtain gift cards ...

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Great News! New Address Book Importer

Trumpets blaring, confetti falling:) The programming Department is pleased to announce that we are going live with the new email sharing button with address book importer today! You will notice the new yellow icon on the widget and in the InviteBox Dashboard. We have done extensive testing on this, but we are human so we ask that if you experience any issues with this feature or any other, please let us know. Thanks so much and have a Great Day!

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Top Referral Campaigns of All Time: 4 Wildly Successful Companies Who Got it Right

Top Referral Campaigns of All Time: 4 Wildly Successful Companies Who Got it Right

Referral marketing is one of the most effective and yet most cost efficient ways to draw in a bigger client base, growing your company to new heights. From start-ups born in dingy garages to household names that you know by heart, these successful referral campaigns are more than enough reason to get started on one of your own today.

Dropbox

It is hard to believe that this data sharing powerhouse got its start just eight years ago. Crafted by MIT students Drew Houston and Arash Ferdowsi in search of a way to ditch the always-missing USB, the company quickly rose ...

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10 Referral Reward Ideas

10 Referral Reward Ideas

Do You Know the Top 10 Rewards You Should Be Giving Out to Your Customers?

If you’re like most business owners, you’re always looking for new ways to market your product or service. If you’ve been in business for some time, you know that most advertising will yield returns under 5%. Some forms of advertising will even yield results under 1%. Though most business owners understand that marketing is a numbers game; when they learn about the dramatic conversions some businesses get with other methods; it’s only natural to want a piece of that pie. In ...

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