Archives April 6, 2012

How to drive traffic to your referral program [part 2]

How to drive traffic to your referral program [part 2]

In the previous post we discussed the basic guidelines for promoting your referral program to the customers. But no best practice or creative idea stands on its own. Capturing its full potential will most likely take you at least a few rounds of measurement and optimizations. 

If you are using InviteBox, you can rely on the two metrics we provide for that: “Widget impressions per pageview” and “Posts per widget impression”. 

The former indicates how likely the users are to open the widget after viewing the page that contains it. If the InviteBox button is a part of your referral ...

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