Archives 2012

Three reward qualities that make customers fall in love with your referral program

Three reward qualities that make customers fall in love with your referral program

A properly chosen reward is at the core of any successful referral program. But not all rewards are made equal. While some can make your customers promote you with an almost worrisome zeal, other might downright offend them. A reward that will make your customer fall in love with your referral program must possess 3 qualities: it must be valuable, relevant and attainable.

Valuable means the customer must perceive the reward as having significant value. This one is rather obvious.

Relevant means that what you offer as a reward must bear some connection to the relationship between customer and the ...

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InviteBox Summer Overhaul

InviteBox Summer Overhaul



We wanted to give you a quick rundown on the latest developments with InviteBox. Hope you don’t mind!

Instead of using the summertime to have some rest like most normal people do, we made a grand push to improve InviteBox both for you and, more importantly, for your customers. Here are the updates we have made so far: 



New and Better Widget UI and UX

As our vision of an ideal referral program widget matured thanks to your fantastic feedback, we were able to invest more effort into crafting a better visual design and more appropriate end-user workflow. We ...

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How to get 30k referrals in less than two weeks. Lessons from IndiaPlaza

How to get 30k referrals in less than two weeks. Lessons from IndiaPlaza

At last we have found time to show you some great examples of referral contests that were powered by InviteBox. The hero of the hour is Indiaplaza – India's leading shopping site. They have already carried out two contests and now we are able to share their experience with you.

The first contest offered three hottest iPads of the 3rd generation as giveaways. The rules were simple – you just needed to share the contest with your friends and to bring at least 3 of them to register to that promotion.

Indiaplaza team designed a nice looking page for the contest ...

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How to drive traffic to your referral program [part 2]

How to drive traffic to your referral program [part 2]

In the previous post we discussed the basic guidelines for promoting your referral program to the customers. But no best practice or creative idea stands on its own. Capturing its full potential will most likely take you at least a few rounds of measurement and optimizations. 

If you are using InviteBox, you can rely on the two metrics we provide for that: “Widget impressions per pageview” and “Posts per widget impression”. 

The former indicates how likely the users are to open the widget after viewing the page that contains it. If the InviteBox button is a part of your referral ...

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How to drive traffic to your referral program [part 1]

How to drive traffic to your referral program [part 1]

Referral programs are an inexpensive and scalable way to attract more customers to your business. In the right hands and in combination with the right product a referral program can even become its main engine of growth. But they are by no means a secret sauce that can be simply thrown in and suddenly make your traffic skyrocket. Nothing is, despite what countless marketing gurus tell us via their long copy websites. 

Any  successful referral program is a result of careful planning, design and iterative tuning. This post is the first in an upcoming series that will cover referral program ...

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