Archives March 14, 2011

Are you measuring the results of your marketing efforts?

Are you measuring the results of your marketing efforts?

Please don't be offended, but I have to ask this. Are you measuring the results of your marketing efforts?

The fact that you must measure the results your various tactics are producing is usually the first thing you learn when you decide to educate yourself about internet marketing. This truth is told and retold to the point where you can get an impression that installing Google Analytics code on your site will somehow bring you more visitors. And yet, I regularly come across evidence that it still manages to escape the attention of some people. So even though it ...

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