Dropbox ran an exceptionally well thought and executed referral campaign. Drew Houston, the Dropbox founder and CEO gave a talk about customer development tactics they tried and what worked for them. It's an enlightening talk and I highly recommend watching it, but here are some selected facts:
- Despite hiring top talent to do it, they couldn't manage to get a positive ROI from their AdWords campaign
- They created a referral program with 2-sided incentive: anyone who invites a friend would get extra storage space and so would their friend
- It permanently increased signups by 60%
- 35% of ...