Archives February 2011

Three remarkable referral campaigns to take inspiration from

Three remarkable referral campaigns to take inspiration from

Dropbox 

Dropbox ran an exceptionally well thought and executed referral campaign. Drew Houston, the Dropbox founder and CEO gave a talk about customer development tactics they tried and what worked for them. It's an enlightening talk and I highly recommend watching it, but here are some selected facts:

  • Despite hiring top talent to do it, they couldn't manage to get a positive ROI from their AdWords campaign
  • They created a referral program with 2-sided incentive: anyone who invites a friend would get extra storage space and so would their friend
  • It permanently increased signups by 60%
  • 35% of ...

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