Archives 2011

Are you measuring the results of your marketing efforts?

Are you measuring the results of your marketing efforts?

Please don't be offended, but I have to ask this. Are you measuring the results of your marketing efforts?

The fact that you must measure the results your various tactics are producing is usually the first thing you learn when you decide to educate yourself about internet marketing. This truth is told and retold to the point where you can get an impression that installing Google Analytics code on your site will somehow bring you more visitors. And yet, I regularly come across evidence that it still manages to escape the attention of some people. So even though it ...

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Three remarkable referral campaigns to take inspiration from

Three remarkable referral campaigns to take inspiration from

Dropbox 

Dropbox ran an exceptionally well thought and executed referral campaign. Drew Houston, the Dropbox founder and CEO gave a talk about customer development tactics they tried and what worked for them. It's an enlightening talk and I highly recommend watching it, but here are some selected facts:

  • Despite hiring top talent to do it, they couldn't manage to get a positive ROI from their AdWords campaign
  • They created a referral program with 2-sided incentive: anyone who invites a friend would get extra storage space and so would their friend
  • It permanently increased signups by 60%
  • 35% of ...

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