6 Strategies to Avoid in Referral Marketing

6 Strategies to Avoid in Referral Marketing

6 Strategies to Avoid in Referral Marketing


Referral marketing is a great strategy for many businesses. It allows you to use your existing clients to generate future business, building their loyalty and increasing your customer base at the same time. Unfortunately, many referral marketing programs are poorly designed. They end up underutilized, ineffective, or simply failing altogether. Avoiding some of the biggest no-nos of referral marketing, however, will help you build a program that will work for everyone involved.

Mistake 1: Making the referral process difficult or hard to find. Ideally, you want your referral program to be easy for ...

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Top 10 Referral Campaign Incentives

Top 10 Referral Campaign Incentives

Top 10 Referral Campaign Incentives


Is your referral campaign dragging a bit? Looking to add energy, excitement and more participants? Below is our Top 10 Referral Campaign Incentives aimed to do just that. (From least to most expensive)

  1. Theater or Movie Theater Passes Who doesn't like to go out and be entertained? These will be sure to make winners smile! (And give more referrals!)
  2. Gift Cards to Coffee/Yogurt/Smoothie retailers (Starbucks, Jamba Juice, Pinkberry) Many people enjoy an occasional (or more than occasional!) visit to these businesses, and are more likely to give referrals to obtain gift cards ...

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Great News! New Address Book Importer

Trumpets blaring, confetti falling:) The programming Department is pleased to announce that we are going live with the new email sharing button with address book importer today! You will notice the new yellow icon on the widget and in the InviteBox Dashboard. We have done extensive testing on this, but we are human so we ask that if you experience any issues with this feature or any other, please let us know. Thanks so much and have a Great Day!

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Top Referral Campaigns of All Time: 4 Wildly Successful Companies Who Got it Right

Top Referral Campaigns of All Time: 4 Wildly Successful Companies Who Got it Right

Referral marketing is one of the most effective and yet most cost efficient ways to draw in a bigger client base, growing your company to new heights. From start-ups born in dingy garages to household names that you know by heart, these successful referral campaigns are more than enough reason to get started on one of your own today.

Dropbox

It is hard to believe that this data sharing powerhouse got its start just eight years ago. Crafted by MIT students Drew Houston and Arash Ferdowsi in search of a way to ditch the always-missing USB, the company quickly rose ...

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10 Referral Reward Ideas

10 Referral Reward Ideas

Do You Know the Top 10 Rewards You Should Be Giving Out to Your Customers?

If you’re like most business owners, you’re always looking for new ways to market your product or service. If you’ve been in business for some time, you know that most advertising will yield returns under 5%. Some forms of advertising will even yield results under 1%. Though most business owners understand that marketing is a numbers game; when they learn about the dramatic conversions some businesses get with other methods; it’s only natural to want a piece of that pie. In ...

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5 B2B Customer Referral Program Dos And Don'ts

5 B2B Customer Referral Program Dos And Don'ts

In our previous blog post we gave you 5 tips that you can use to make your customer referral program more successful. Today we would like to present you with 5 customer referral programs  do’s and dont’s.

Don’t ask your customers for a referral

Start small, with simple questions. Ask them to read and comment on a recent blog post or to rate your product on the website. When they are ready, present your customers with the option to provide a referral. Your customers won’t be scared off by premature referral requests, and you won’t ...

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5 Tips for a Successful Customer Referral Program

5 Tips for a Successful Customer Referral Program

After a two year silence, we are finally ready to bring our blog back to life! We were away for so long, that you might think that we were out of business, but it's not true - we are still alive and kicking. To make up for all that lost time, we would like to present you with 5 useful tips to make your customer referral program successful.

It’s all about Timing

Timing is everything. If your asking for a referral, you're asking for sale. Wait until you have developed a relationship with your costumer. Then ask your ...

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Three reward qualities that make customers fall in love with your referral program

Three reward qualities that make customers fall in love with your referral program

A properly chosen reward is at the core of any successful referral program. But not all rewards are made equal. While some can make your customers promote you with an almost worrisome zeal, other might downright offend them. A reward that will make your customer fall in love with your referral program must possess 3 qualities: it must be valuable, relevant and attainable.

Valuable means the customer must perceive the reward as having significant value. This one is rather obvious.

Relevant means that what you offer as a reward must bear some connection to the relationship between customer and the ...

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InviteBox Summer Overhaul

InviteBox Summer Overhaul



We wanted to give you a quick rundown on the latest developments with InviteBox. Hope you don’t mind!

Instead of using the summertime to have some rest like most normal people do, we made a grand push to improve InviteBox both for you and, more importantly, for your customers. Here are the updates we have made so far: 



New and Better Widget UI and UX

As our vision of an ideal referral program widget matured thanks to your fantastic feedback, we were able to invest more effort into crafting a better visual design and more appropriate end-user workflow. We ...

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How to get 30k referrals in less than two weeks. Lessons from IndiaPlaza

How to get 30k referrals in less than two weeks. Lessons from IndiaPlaza

At last we have found time to show you some great examples of referral contests that were powered by InviteBox. The hero of the hour is Indiaplaza – India's leading shopping site. They have already carried out two contests and now we are able to share their experience with you.

The first contest offered three hottest iPads of the 3rd generation as giveaways. The rules were simple – you just needed to share the contest with your friends and to bring at least 3 of them to register to that promotion.

Indiaplaza team designed a nice looking page for the contest ...

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