Three reward qualities that make customers fall in love with your referral program

Three reward qualities that make customers fall in love with your referral program

A properly chosen reward is at the core of any successful referral program. But not all rewards are made equal. While some can make your customers promote you with an almost worrisome zeal, other might downright offend them. A reward that will make your customer fall in love with your referral program must possess 3 qualities: it must be valuable, relevant and attainable.

Valuable means the customer must perceive the reward as having significant value. This one is rather obvious.

Relevant means that what you offer as a reward must bear some connection to the relationship between customer and the ...

Continue reading

InviteBox Summer Overhaul

InviteBox Summer Overhaul



We wanted to give you a quick rundown on the latest developments with InviteBox. Hope you don’t mind!

Instead of using the summertime to have some rest like most normal people do, we made a grand push to improve InviteBox both for you and, more importantly, for your customers. Here are the updates we have made so far: 



New and Better Widget UI and UX

As our vision of an ideal referral program widget matured thanks to your fantastic feedback, we were able to invest more effort into crafting a better visual design and more appropriate end-user workflow. We ...

Continue reading

How to get 30k referrals in less than two weeks. Lessons from IndiaPlaza

How to get 30k referrals in less than two weeks. Lessons from IndiaPlaza

At last we have found time to show you some great examples of referral contests that were powered by InviteBox. The hero of the hour is Indiaplaza – India's leading shopping site. They have already carried out two contests and now we are able to share their experience with you.

The first contest offered three hottest iPads of the 3rd generation as giveaways. The rules were simple – you just needed to share the contest with your friends and to bring at least 3 of them to register to that promotion.

Indiaplaza team designed a nice looking page for the contest ...

Continue reading

How to drive traffic to your referral program [part 2]

How to drive traffic to your referral program [part 2]

In the previous post we discussed the basic guidelines for promoting your referral program to the customers. But no best practice or creative idea stands on its own. Capturing its full potential will most likely take you at least a few rounds of measurement and optimizations. 

If you are using InviteBox, you can rely on the two metrics we provide for that: “Widget impressions per pageview” and “Posts per widget impression”. 

The former indicates how likely the users are to open the widget after viewing the page that contains it. If the InviteBox button is a part of your referral ...

Continue reading

How to drive traffic to your referral program [part 1]

How to drive traffic to your referral program [part 1]

Referral programs are an inexpensive and scalable way to attract more customers to your business. In the right hands and in combination with the right product a referral program can even become its main engine of growth. But they are by no means a secret sauce that can be simply thrown in and suddenly make your traffic skyrocket. Nothing is, despite what countless marketing gurus tell us via their long copy websites. 

Any  successful referral program is a result of careful planning, design and iterative tuning. This post is the first in an upcoming series that will cover referral program ...

Continue reading

Are you measuring the results of your marketing efforts?

Are you measuring the results of your marketing efforts?

Please don't be offended, but I have to ask this. Are you measuring the results of your marketing efforts?

The fact that you must measure the results your various tactics are producing is usually the first thing you learn when you decide to educate yourself about internet marketing. This truth is told and retold to the point where you can get an impression that installing Google Analytics code on your site will somehow bring you more visitors. And yet, I regularly come across evidence that it still manages to escape the attention of some people. So even though it ...

Continue reading

Three remarkable referral campaigns to take inspiration from

Three remarkable referral campaigns to take inspiration from

Dropbox 

Dropbox ran an exceptionally well thought and executed referral campaign. Drew Houston, the Dropbox founder and CEO gave a talk about customer development tactics they tried and what worked for them. It's an enlightening talk and I highly recommend watching it, but here are some selected facts:

  • Despite hiring top talent to do it, they couldn't manage to get a positive ROI from their AdWords campaign
  • They created a referral program with 2-sided incentive: anyone who invites a friend would get extra storage space and so would their friend
  • It permanently increased signups by 60%
  • 35% of ...

Continue reading

On "select all"

We keep being asked to add a "select all" function to the contact selection step. So far I managed to get away with laughing it off, but looks like the time has come for a serious answer.

Not having "select all" was a conscious decision and it's not going to be reconsidered.

I was planning to write a long post explaining how this would be encouraging suboptimal marketing practices and what arguably unsolvable technical problems it would introduce. But then I realized there's just one issue with it that really matters and that we wouldn't be able ...

Continue reading

Instant rewards - the power of simplicity

Instant rewards - the power of simplicity

Here at InviteBox the question we ask ourselves daily is not what else we can add, but what else we can throw away. And no, this is not because we are trying to follow the trend and mimic one well-known company like everyone in the web business seems to be doing recently.

We do this because the very purpose of InviteBox is to remove every little bit of effort on the user's path to recommending our client's product to their friends. So less (interactions/distractions) is literally more (leads) in our case. This is why more often than ...

Continue reading

Turbocharging word of mouth

Word of mouth - the real stuff

Any marketing pro will tell you that all advertising, press coverage, SEO and the like is just a temporary aid for those who have fat budgets to burn. The real thing you should always be after, small or big, is word of mouth - happy customers spreading the word about you.

The reasons for this are pretty apparent. Are you more likely to trust a recommendation from a newspaper or someone you know personally? Which is more efficient: shooting an ad in the space hoping it will be noticed by your potential client or a ...

Continue reading